Broadcast, Cable Hit Lows in July 2023 TV Platform Rankings – The Hollywood Reporter
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Broadcast and cable networks fell below 50 percent of all TV use for the first time in July, according to Nielsen's monthly platform rankings.
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Linear TV viewing sinks below 50% as streaming soars to new heights
Streaming grabs a record 38.7% of total TV usage in July, with acquired titles outpacing new originals
Streaming Climbs to Record High in July, Linear TV Falls Below 50%, according to Nielsen's July 2023 Report of The Gauge™
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