How Shein Decided to Partner With Rival Forever 21 — The Information
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When Shein announced a partnership with Forever 21 in August, it unveiled a deal that would align two firms that might otherwise be enemies: a China-founded online fashion retailer and a U.S. brick-and-mortar retail label that’s bleeding sales to e-commerce upstarts. The deal involves Shein
Shein, Forever 21 strike deal over fast-fashion fever
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