OneTrust Marketo Integration
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About With the OneTrust Marketo integration, businesses get the robust marketing and engagement possibilities to communicate with your customers, along with the flexibility to present to the consumers' unique preferences and engagement options tailored to their experience at any given time. Driving engaging user experiences while respecting consumers is a growing challenge for marketers trying to personally connect with consumers and demonstrate compliance in the age of global data privacy regulations. Regulations like the CCPA, TCPA, CASL, and GDPR have created complex challenges regarding how companies communicate with their marketable audience and giving consumers options to communicate their engagement preferences with brands. The OneTrust Marketo integration brings a comprehensive suite of products to empower organizations to continue to use consumers data respectfully and in a more transparent way. OneTrust PreferenceChoice enables companies to implement advanced user interfaces and user experiences across marketing technologies to collect user consent and preferences across…
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