The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products - Saerom Lee, Karen Page Winterich, 2022

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The Price Entitlement Effect: When and Why High Price Entitles Consumers to  Purchase Socially Costly Products - Saerom Lee, Karen Page Winterich, 2022
PDF) Mental representation changes the evaluation of green product
The Price Entitlement Effect: When and Why High Price Entitles Consumers to  Purchase Socially Costly Products - Saerom Lee, Karen Page Winterich, 2022
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The Price Entitlement Effect: When and Why High Price Entitles Consumers to  Purchase Socially Costly Products - Saerom Lee, Karen Page Winterich, 2022
Saerom LEE, Professor (Associate)
The Price Entitlement Effect: When and Why High Price Entitles Consumers to  Purchase Socially Costly Products - Saerom Lee, Karen Page Winterich, 2022
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The Price Entitlement Effect: When and Why High Price Entitles Consumers to  Purchase Socially Costly Products - Saerom Lee, Karen Page Winterich, 2022
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The Price Entitlement Effect: When and Why High Price Entitles Consumers to  Purchase Socially Costly Products - Saerom Lee, Karen Page Winterich, 2022
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The Price Entitlement Effect: When and Why High Price Entitles Consumers to  Purchase Socially Costly Products - Saerom Lee, Karen Page Winterich, 2022
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The Price Entitlement Effect: When and Why High Price Entitles Consumers to  Purchase Socially Costly Products - Saerom Lee, Karen Page Winterich, 2022
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The Price Entitlement Effect: When and Why High Price Entitles Consumers to  Purchase Socially Costly Products - Saerom Lee, Karen Page Winterich, 2022
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The Price Entitlement Effect: When and Why High Price Entitles Consumers to  Purchase Socially Costly Products - Saerom Lee, Karen Page Winterich, 2022
Marketing strategies must shift as consumers become more price
de por adulto (o preço varia de acordo com o tamanho do grupo)