What To Do When an HVACR Customer Leaves a Really Bad Online

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We’ve all heard of people “taking to social media” to rant, call someone out, or lambaste a government official or a city where they got a parking ticket. Online reviews (free advertising!) can be a contractor’s best friend. But angry customers trashing them on social media can be their worst headache. “The issue with online reviews is it sets up the customer’s perspective before you even walk in the door,” said Anthony Perera, founder and president of Air Pros, based in southern Florida.
Here’s what to do about less-than-savory reviews on Google, Facebook, Nextdoor, or whatever platform your customers use.