IHOP Promotes Burgers by 'Changing' Name to IHOb, Gets Reaction
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Alonzo Lerone - Wendy's response to ihop officially changing its name to ihob - went from pancakes to burgers
IHOP Promotes Burgers by 'Changing' Name to IHOb, Gets Reaction - The New York Times
Some People Don't Know What the P Means in IHOP, Let Alone the I, H and O - WSJ
Hello, burgers: Ihop changes name to Ihob to debut new lineup
Oreo Changes Name to Oreb In New Mockup After IHOP Changes Name To IHOb To Promote Burgers - The Junk Food Aisle
What happens now with IHOP's name change campaign? – Daily News
Twitter reacts to IHop changing its name to 'IHob
IHOP to IHOb taste testing: Breakfast food restaurant promotes burgers
IHOP changing its name over burgers again, but not to IHOb this time
IHOB Archives Coleman Insights
Let's break down the rebranded IHOP (IHOb?) homepage
IHOP Confuses Social Media, Adopts 'IHOb
IHOP Changes It's Name And The Internet Goes Bananas Or Is That Burgers? - Josh Hussey Marketing
Changing pancake paradigms: IHOP's CMO on the infamous IHOb campaign
IHOP returns to original name after becoming IHOb
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