MediaMarkt - Best of Best Brand Innovation of the Year
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Descrição
MediaMarkt: retail concept with new shopping experience. Focus on fun: the new concept takes up the brand’s positioning and brings its message to the shop area. Freestanding themed pavilions connect the products with fun and pleasure and provide added value and interaction. Branding and instore communication play a significant role in sharpening the brand’s profile: bold “bubbles” with slogans and testimonials explain the products and lead the way.
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